What Counts as Evidence

This is the third post of three in a series leading up to the 16th annual International Forum on Consciousness, taking place in Madison this May. Hosted by the BTC Institute, Promega and Usona Institute, the forum gathers scientists, philosophers, and practitioners from dozens of different fields to investigate the nature of the mind. This year’s theme, “Unspoken Intelligence,” explores forms of perception and knowing that fall outside conventional cognition.

In 1845, mathematician Urbain Le Verrier calculated where an unseen planet had to be based on irregularities in Uranus’s orbit, wrote a letter to an observatory telling them where to point their telescope, and Neptune was there. He found a planet without ever looking up.

This is what third-person inquiry looks like at its best: observe from the outside, measure what anyone with the right instruments can measure, build a model precise enough to predict what no one has seen yet. Then look. The history of science is full of such moments, equations pointing to phenomena that hadn’t been detected, particles that hadn’t been observed, forces that hadn’t been measured. The method works because it is ruthlessly disciplined about what counts as evidence. The observer is removed, the conditions controlled, and the measurement trusted.

That discipline is not a limitation. It is the engine of over four centuries of extraordinary results. It gave us germ theory, the structure of DNA, and the sequenced human genome. Every time something seemed to resist physical explanation, the method eventually found the mechanism and the method held. The winning streak was long enough that the assumption underneath it stopped looking like an assumption. Outside-in, third-person, measurable evidence stopped looking like one way of knowing. It started looking like the definition of knowing itself.

The assumption felt safe because it had earned its confidence. Digestion, heredity, mental illness, each had seemed to resist physical explanation until it didn’t. The pattern was consistent enough that the method felt inevitable rather than chosen.

Then science turned toward consciousness, and the winning streak entered dangerous territory.


Here is the problem, what philosopher David Chalmers named the “hard problem” of consciousness in 1995.

To understand what Chalmers meant, it helps to start with his own illustration. When you see red, something measurable happens. Light hits the retina. Signals travel along the optic nerve. Specific regions of the visual cortex activate in patterns that neuroscientists can map with increasing precision. All of that is, in principle, fully describable by the third-person, outside-in approach. Given enough time and instruments, you can trace the whole sequence.

What you cannot describe from the outside is what red looks like. The redness of red, that specific quality of experience that exists only in the moment of seeing it, is not in the neural map. No better scanner will find it there, because the felt quality of the experience isn’t a physical thing hiding in the data. It exists only from the inside. The outside measurement, however precise, cannot reach it.

Chalmers used “hard” deliberately, in contrast to what he called the “easy problems” of consciousness: how the brain integrates information, focuses attention, produces behavior. Those are genuinely difficult, but the outside-in approach knows how to go after them. The hard problem is different in kind. It’s the question that remains even after you’ve solved all of the “easy” ones: why does any of it feel like anything at all?

Think of it this way: everything the brain does could, in principle, happen without any felt experience attached. Processing, responding, behaving, all of it could run like a machine in the dark, with no one home. The question Chalmers is asking is why it doesn’t. Philosophers ask it this way: why is there something it’s like to be you, right now, reading this?

No amount of outside-in evidence, however precise, touches that question, not because the science is insufficient but because the method was specifically designed to exclude first-person data. That exclusion was the whole point. It’s what made the outside-in approach so powerful everywhere else.

With consciousness, the method’s central design decision runs into a question it wasn’t built to answer: how do you study first-person experience when your method was built to exclude first-person data?

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Stolen Chloroplasts and the Chrysalis of Complex Life 

Despite its many mysteries, a chrysalis is one of the most familiar transformations in nature. We know what goes in. We know what comes out. For a long time, what happened in between was essentially invisible to us. Not because we weren’t curious, but because the mechanism was sealed inside something the size of a thumbnail, and we had no way in.

This same invisibility exists on a much older and much larger scale.

Sometime around two billion years ago, a cell swallowed a bacterium and, instead of digesting it, kept it alive inside itself. This process, called endosymbiosis, is arguably the single most consequential event in the history of complex life. The bacterium became a permanent resident, and over billions of years of co-evolution, it became something else entirely: the mitochondria that power every complex cell on earth. Without it, the living world as we know it doesn’t exist.

Scientists have known for decades that this kind of cellular acquisition had to have occurred. What has proved harder to explain is not that it happened, but how it started. What did the earliest molecular steps actually look like from the inside?

In the ocean, there is a microscopic single-celled organism called Rapaza viridis. It hunts algae by propelling itself through the water on whip-like appendages called flagella. That hunt may be showing us the beginning of a modern endosymbiosis: the same process that gave every complex cell its mitochondria and every plant its chloroplasts.

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From Gum Disease to Breast Cancer: An Oral Bacterium’s Unexpected Journey

You’re sitting in the dentist’s chair, nodding along to the familiar flossing lecture you’ve been politely ignoring for most of your adult life. Fair enough. It’s hard to get excited about gum health. But it turns out your dentist may have been underselling the pitch.

A study published in January 2026 in Cell Communication and Signaling shows that a common gum disease bacterium can promote breast cancer growth and spread in mice, and the findings hint at a particularly troubling link for people carrying BRCA1 mutations (1). “Floss to help prevent cancer” probably wasn’t on your 2026 bingo card, yet here we are.

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The Breakthrough Was There All Along

If you’ve ever played The New York Times game Connections, you know the feeling. You’re staring at a grid of words, knowing the solution is there, but unable to see how the pieces fit together. All you can do is work with the words in front of you. There are no extra clues, no new information coming. The only option is to shuffle, to look at the same information in a different arrangement until patterns begin to appear.

Nothing about the problem changes. Then something about how you see it does.

In 2014, a third-year medical student named David Fajgenbaum checked himself into the emergency room mid-exam. He felt off. By the time anyone understood why, he was in the ICU with multiple organ failure from a disease so rare it wasn’t taught in medical school: Castleman disease. The only approved drug didn’t work. A priest came to his bedside and read him his last rites. He was 25.

Fajgenbaum survived that relapse, and four more after it. As he recounted in a recent episode of NPR’s Radiolab, he understood that chemotherapy was keeping him alive without curing him, and that waiting for a new drug to be developed (a process that typically takes 10 to 15 years and billions of dollars) wasn’t an option he had. So he did something unusual. He started asking his doctors to save his blood samples, and he ran experiments on himself.

What he found was that a specific signaling pathway in his immune system, mTOR, was in overdrive. When he searched the existing pharmacological literature for something that could block it, he found an answer that had been sitting in pharmacies for 25 years. Sirolimus, a drug approved in 1999 to prevent organ transplant rejection, had never been used for Castleman disease. The biology of his disease hadn’t changed. The drug had always existed. The connection simply hadn’t been made.

He took it. It worked. He has been in remission for over a decade.

The detail worth holding onto isn’t the drug or the disease. It’s the instinct. Fajgenbaum didn’t wait for new knowledge to arrive. He looked differently at what already existed.

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Brewing Immunity: The Vaccine Beer Experiment

What if a vaccine didn’t come in a vial or a syringe, but in a pint glass?

It’s the kind of question that sounds hypothetical–something meant to provoke discussion rather than describe a real experiment. And yet, it’s one that a virologist claims to have taken seriously enough to test in his own kitchen.

Since publicly sharing his experiment and preliminary results, the idea of “vaccine beer” has drawn fascination, skepticism and no small amount of discomfort from across the scientific community.

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Life on Mars? Proteomic Secrets of Bacterial Survival in Martian Brines

Could bacteria survive on Mars? While images of the red planet might spark thoughts of barren landscapes and lifeless deserts, Mars holds a fascinating possibility: under suitable conditions, pockets of salty, perchlorate-rich brines could temporarily form on or near its surface. These brines are formed by salts that naturally absorb water from their surroundings. By lowering the temperature at which water freezes, these salts can stabilize liquid water, raising intriguing questions about the potential for microbial life. But what exactly would it take for bacteria to survive there? New research from Kloss et al. published in Scientific Reports sheds light on this cosmic question.

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The Long Road to a Norovirus Vaccine: How Close Are We?

This winter, norovirus outbreaks surged across the U.S., with cases nearly doubling from last year, according to the CDC. Schools, cruise ships, nursing homes and healthcare facilities saw widespread illness, underscoring the urgent need for a norovirus vaccine.

Each year, norovirus causes 685 million infections worldwide and is the leading cause of foodborne illness in the U.S., responsible for 21 million cases annually. Despite its massive impact, there is still no approved vaccine—but recent advancements suggest that this could change.

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To Tweet or Not to Tweet: Microblogging for Science Communication

Microblogging is a form of blogging characterized by a shortened format and frequent posting schedule. Instead of personal websites, microblogs reside on social media platforms or apps, making them accessible to interact with and post on smartphones. Microblogs focus on interacting with audiences directly. With the ability to reply to or repost content, microblogging is more conversational and collaborative with audiences than long- form writing.  

Laptop with a newspaper inside of it. next to emoji people connected across the globe.

After its founding in 2006, Twitter (recently renamed “X” by its new owner) quickly became the face of microblogging platforms. Users publish content to the platform in posts of 280 characters that can include images, gifs, videos, and what the platform is most known for: hashtags. Hashtags enable users to search the platform by topic to connect with or follow other users who are writing about those topics. Users can also interact with each other by liking or retweeting tweets, which posts them to their own account. The open forum discussion style makes it possible for individuals to share their stories, offering first-hand accounts of breaking news and fueling political movements such as the Women’s March and Black Lives Matter. 

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Squid Games: Camouflage or Communication, It’s All Skin Deep

One Out winning image of Promega AG  Art + Science Competition shows baby squid communicating
One Out (winner Promega AG Swiss Art + Science Competition) by Urhs Albrecht, University of Fribourg

Squids are mysterious creatures roaming seas and oceans. They are also the subjects Urs Albrecht chose for his winning picture in the Swiss Art + Science competition, “One Out.” The photo shows squid juveniles, one of which displays striking colors in opposition to the rest. The bright individual is also physically removed from the group, may be scared or angry. The image is fascinating because we can see complex biology at play with the naked eye. Squids are Coleoid cephalopods, mollusks with arms attached to their heads. They have lost their shell and developed larger and highly differentiated brains and camera-type eyes through evolution. Their nervous system is highly organized. The central brain acts as the decision-making unit, and the peripheral nervous system processes motor and sensory information.

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Using Databases to Find Scholarly Sources

Today’s guest blog was written in collaboration with Melissa Martin, a former global marketing intern with Promega. She is a senior at the University of Wisconsin-Madison where she is double majoring in zoology and life sciences communication, with a certificate in environmental studies.

Peer-reviewed papers are considered the most technical and in-depth way to learn about research and scientific advances. As a student or scientist, you will not only want to read scholarly articles to learn about what others are doing in your field but also to expand your knowledge and learn about scientific advances in completely new areas of study. With countless disciplines of science covering wide-ranging topics such as cell biology, physical chemistry or human behavior, it can be overwhelming to do a general search and find articles and journals that will have the topics relevant to your interests.

Young woman searching databases for findingscholarly articles.
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