
Albert Einstein once wrote: “to raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science.” The marriage of science and creativity, it seems, is indispensable for exploration and the discovery of new ideas.
As a life sciences company, Promega supports the work of scientists who are tasked with unraveling mysteries and who ask questions in an effort to get answers that improve the lives of others. Because creative thinking plays a key role in the scientific discovery process, Promega supports artistic exploration in many forms. As an organization, we appreciate that creativity reinforces the type of imagination that inspires scientific progress and innovation.
Since 1996, Promega Corporation has sponsored quarterly art showcases at the Promega BioPharmaceutical Technology Center on East Cheryl Parkway in Fitchburg, WI. This artistic initiative came about in an effort to explore the depths of creativity and science, and to demystify biotechnology and the work of Promega for our community. Promega Art Showcases, which occur four times per year and are open to the public, have featured the work of local, national and international artists, as well as the art of Promega employees. Continue reading “Promega Art Showcases Explore Creativity, Science and the Unknown”


Curling up with a good book is one of life’s greatest pleasures, whether you’re reading on a tropical beach while on vacation or nestled into your favorite chair at home. As your eyes skim over the words, your mind conjures up images of the events unfolding on the page. Books can take us to fantastic places, real and imaginary, that we will never visit in our lifetime. And while there is some pleasure to be gained from nonfictional books, my favorite books all seem to fall in the realm of fiction. I am not alone. The science fiction and fantasy genre of literature continues to be one of the most popular. Why do so many readers find these types of books so enticing and engaging?




