Understanding how a compound or drug affects cellular pathways often requires measuring kinetic changes over an extended period of timeโfrom several hours to days. Live-cell kinetic cell-based assays that measure cell viability, cytotoxicity, apoptosis and other cellular pathways are great for collecting real-time data. You donโt necessarily need expensive equipment to run these types of assays. In the videos below, Dr. Sarah Mahan, a research scientist at Promega, demonstrates how you can easily get great 24-hour or multi-day kinetic data using a GloMaxยฎ Microplate Reader.
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Save Precious Time with Same-Well Multiplexing

A graduate student believes he has mastered the art of โthe assayโ. No need to run duplicates, he knows exactly which one will get him the answers he needs right away.
To challenge this, his PI proposes an exercise. He asks of the graduate student, โWhat happens when you treat cells with doxorubicin?โ
The graduate student raises his cells, treats them accordingly, and decides to run a cell viability assay to determine their fate. He returns to the PI with the final verdict: his cells are dead.
The PI takes a look at the data and asks the graduate student to repeat the experiment with an additional assay for cytotoxicityโbut the cytotoxicity assay shows that the cell membranes are intact, which only puzzles the graduate student. The PI asks him to run a third assay for apoptosis, and when the student does so, it becomes clear that the cells are dying.
The PI uses this opportunity to make his point: โNow do you see why I ask for more than one assay?โ
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