During the week of October 14-18, scientists and science communicators around the world came together for a social media celebration of science, technology, engineering, and math (STEM). Science-a-thon has its roots in Madison, WI, where Tracey Holloway (a professor at UW-Madison) had the idea to raise money to support organizations that advance the careers of women in STEM fields.
This year, Science-a-thon participants collectively raised over $14,500 for three partner charities: the Earth Science Women’s Network, Girls Who Code, and the Society of Women Engineers.
We at Promega were proud to be an active supporter of the event through sponsorship and participation. This year, we had 5 employees share their #dayofscience through daily Instagram story takeovers, as well as their personal social media accounts to give followers a glimpse of #lifeatpromega.
If you follow Promega on social media, you may have noticed that several scientists and science communicators (including myself) were sharing posts for Science-A-Thon this week. The event was organized by the Earth Science Women’s Network (ESWN), whose mission is to create opportunities for mentorship, community, and collaboration for women in science.
The goal of Science-A-Thon was to “increase visibility of scientists and the important work they do to the public.“ The week-long celebration of science also served as a campaign to raise money for ESWN and to support Science Forward, “a STEM-wide initiative that empowers scientists, promotes scientists as role models, and builds on-ramps for students to engage in STEM.” Scientists and science communicators were invited to share their #dayofscience on Twitter, Instagram, and/or Facebook to give followers a better idea of what a scientist actually does from day to day—from morning coffee to meetings to micropipettes. Science-A-Thon followed a science outreach trend similar to the #scientistswhoselfie movement by humanizing science and showcasing the fact that scientists are people, too, with diverse backgrounds and interests. Continue reading “Celebrating the Many Faces of Science during Science-A-Thon”
Earlier this year, an opinion piece published in Science criticized scientists who use Instagram as a tool for science outreach.1 The author argued that “time spent on Instagram is time away from research” and specifically called out female scientists for snapping selfies instead of proposing policy changes to battle the systemic issues of marginalization in STEM fields.
The piece received a significant amount of backlash from social media-savvy scientists. The community commonly referred to as “Science Twitter” is active in using the social media platform as a novel way to humanize science and engage with science-curious followers. Likewise, Instagram provides snapshots into the diverse lives of scientists who feel free to offer their own personal perspectives rather than acting as a representative of their institutions. These growing communities also challenge the stereotypical image of scientists as white men wearing lab coats. Furthermore, the digital presence of scientists and science communicators continues to be fueled by trending hashtags like #actuallivingscientist, #stillascientist, and #scientistswhoselfie.