During the week of October 14-18, scientists and science communicators around the world came together for a social media celebration of science, technology, engineering, and math (STEM). Science-a-thon has its roots in Madison, WI, where Tracey Holloway (a professor at UW-Madison) had the idea to raise money to support organizations that advance the careers of women in STEM fields.
This year, Science-a-thon participants collectively raised over $14,500 for three partner charities: the Earth Science Women’s Network, Girls Who Code, and the Society of Women Engineers.
We at Promega were proud to be an active supporter of the event through sponsorship and participation. This year, we had 5 employees share their #dayofscience through daily Instagram story takeovers, as well as their personal social media accounts to give followers a glimpse of #lifeatpromega.
If you follow Promega on social media, you may have noticed that several scientists and science communicators (including myself) were sharing posts for Science-A-Thon this week. The event was organized by the Earth Science Women’s Network (ESWN), whose mission is to create opportunities for mentorship, community, and collaboration for women in science.
The goal of Science-A-Thon was to “increase visibility of scientists and the important work they do to the public.“ The week-long celebration of science also served as a campaign to raise money for ESWN and to support Science Forward, “a STEM-wide initiative that empowers scientists, promotes scientists as role models, and builds on-ramps for students to engage in STEM.” Scientists and science communicators were invited to share their #dayofscience on Twitter, Instagram, and/or Facebook to give followers a better idea of what a scientist actually does from day to day—from morning coffee to meetings to micropipettes. Science-A-Thon followed a science outreach trend similar to the #scientistswhoselfie movement by humanizing science and showcasing the fact that scientists are people, too, with diverse backgrounds and interests. Continue reading “Celebrating the Many Faces of Science during Science-A-Thon”