They started with one provocative thought: “Kids know more about Pokemon than they do about the plants and animals in their backyard. We’d like to do something about that.”
And then the team behind the Science Creative Quarterly released the idea to the web to see what would happen. It was 2010.
Now, just a few years later, the resulting fruit of a crowdsourced labor is Phylo: The Trading Card Game. Phylo is a frankly beautiful, “sneakily educational”, immediately compelling and truly cross-functional collaboration of the artistic, gaming, scientific, education and even intellectual property law communities all coming together to create and curate a sort of “biodiversity Pokemon.”
Okay, sounds neat, but why?