You may be asked to write information that involves calculations or statistics. Check and recheck your math. Consider this slogan on a bottle of grape soda:
Two liters, 50% More than One Liter!
Although it’s easy to shake our heads and lament the prevalence of such “marketing math” in our society, these errors are easy to make.
Continue reading “Getting What You Want from Your Science Writing Part II: Do the Math”| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| gdpr_status | 6 months 2 days | This cookie is set by the provider Media.net. This cookie is used to check the status whether the user has accepted the cookie consent box. It also helps in not showing the cookie consent box upon re-entry to the website. |
| lang | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. | |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Duration | Description |
|---|---|---|
| SC_ANALYTICS_GLOBAL_COOKIE | 10 years | This cookie is associated with Sitecore content and personalization. This cookie is used to identify the repeat visit from a single user. Sitecore will send a persistent session cookie to the web client. |
| vuid | 2 years | This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website. |
| WMF-Last-Access | 1 month 18 hours 24 minutes | This cookie is used to calculate unique devices accessing the website. |
| _ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
| Cookie | Duration | Description |
|---|---|---|
| IDE | 1 year 24 days | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
| test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
| Cookie | Duration | Description |
|---|---|---|
| BIGipServerwww.promega.com_sitecore | No description | |
| CanCheckOut | No description | |
| CommerceCustomerId | No description | |
| CONSENT | 16 years 7 months 15 days 6 hours 22 minutes | No description |
| cookies.js | session | No description |
| Country | 3 months | No description |
| CountrySelected | 3 months | No description |
| CustomerId | No description | |
| PreferredLanguage | 3 months | No description |
| PromegaCompno | 3 months | No description |
| PromegaCountry | 3 months | No description |
| RememberMe | 6 months | No description |
| SameSite | No description | |
| sc_ext_contact | 2 years | No description |
| sc_ext_session | session | No description |
| TS01ae363a | No description | |
| UID | 2 years | No description |
| website#lang | This cookie is used for storing the visitor language preferences. It heps in delivering localised language version. | |
| wp_api | past | No description |
| wp_api_sec | past | No description |
| _ga_WHZLGVEZ9X | 2 years | No description |
| Cookie | Duration | Description |
|---|---|---|
| YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
| _gat_UA-62336821-1 | 1 minute | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
