How Social Media Has Been Sciencified

On June 30th, 2010, World Social Media Day was created to bring people together and recognize the impact that social media has on communication globally. What started as a communication method for friends and families is now an integral tool for news, discussion, professional connections, and marketing.

In its short life, social media has redefined how we interact and communicate with one another. People have flocked to social media ever since the beginning of MySpace in 2003. However, it’s no secret that the pandemic accelerated social media usage, acceptance, visibility, and engagement. For many of us, it’s a great way to keep up with family, connect with friends, and, well, be social. But with more conversations happening online than ever, the question is, how does the scientific community fit into this ever-changing virtual world?

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What’s the Biggest Thing to Happen to the Life Sciences in 2012?

22159-2268-CR-WC-NanolucWebNavImage280x140We here at Promega were delighted when we read the article in The Scientist Magazine citing the development of NanoLuc™ Luciferase as one of the top ten innovations in the life sciences in 2012. If you haven’t heard about NanoLuc™ Luciferase, it’s a really small, really bright luciferase reporter protein that uses an engineered substrate and is useful not only in traditional reporter assays, but also for imaging, protein interaction and protein trafficking studies.

The list from The Scientist made us wonder what our readers are thinking. What are the biggest things to happen to the life sciences in 2012? Is it the data sharing site Fig Share, which has really grown this year? Or perhaps increased success with crowdfunding for research projects? Or possibly the exciting new developments with citizen science projects? Or, are social media making a big change in the way you do science?

What is the big thing happening where you do science?