From Content Creators to Communication Partners: The Role of Motion in Scientific Storytelling

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Moving Science Forward — Literally

I’ve always believed that the best science stories don’t just inform — they move us. And in many cases, that’s quite literal.

Whether I’m designing a figure for a new assay or animating a step-by-step protocol, I see motion as a bridge that turns complexity into clarity. When used well, that bridge transforms scientific communication from dense and static into something dynamic, visual and memorable.

And it’s not just me — a graphic designer — saying this. Scholars like Daniel Liddle describe motion as a form of visual rhetoric: a way to persuade, clarify and build trust through movement. Motion isn’t just decoration — it’s meaning made visible.

In this post, I’ll explore why motion matters in scientific communication and how animation makes complex ideas easier to grasp. From turning a protocol into a story that sticks to making technical jargon something you can remember, motion design helps science feel more approachable and a lot more memorable.

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When School is just a Memory: Science after College Graduation

Happy graduation! Whether you graduated last week or twenty years ago, the experience is roughly the same. As soon as you arrive on the far side of the stage, empty diploma folder under your arm, hand still sticky from the Dean’s sweaty handshake, the reality of post-academic life sets in. Perhaps grad school is on the horizon for some and others might be busy prepping for med school. For some of us, though, our years of formal education end after four and we run off to rejoice in our newfound freedom. No more exams, group projects, late nights writing papers, disapproving professors, supervisors and mentors – done with that life forever! We didn’t even bother with the GRE, MCAT, LSAT or a single “Why [insert school]” essay. Now it’s off to enjoy the Real World, which will definitely be better than college.

I’ve found, in my one year of post-college life, that sometimes you can miss academic life. You’ll occasionally look back and think, “I didn’t know how good I had it.” In particular, those of us with a pure love of learning can find ourselves unsatisfied with our prospective learning opportunities or lack thereof. We spent college soaking up mountains of knowledge–and not just from textbooks. University life gives you access to free talks from eminent thought leaders, unrestricted access to myriad scientific journals, and plenty of people around who are eager to argue about that day’s lecture in Cell Biology or Neuroscience. After college, it’s tough to fill that void.

I work at Promega (obviously), a biotech company, so I still have access to journals and there are plenty of brilliant scientists around me. However, I’m still looking for more opportunities to learn and grow. I may be out of school, but the love of science never goes away. Here are a few of my tips for everyone receiving their hard-earned science degree this spring.

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