Musicians wait onstage as the sound tech adjusts the cables around them. He signals “OK” and runs back through the seats of the empty auditorium to the mixing board. The musicians all dressed in black, instruments in hand, prepare to play. Four sharp whacks from the drummer’s sticks and music fills the space. Horns, keyboards, electric guitar, bass, and harmonica back singers as they belt out the upbeat earworm Drive It Like You Stole It. They sound great and make it look pretty effortless too, which is why it’s hard to believe these “rock stars” are also scientists, marketers, IT specialists, lawyers, you name it, who make up the Promega employee band, Lead Generation, known now as “Major Groove”.

“Lead Generation is just one of the many opportunities at Promega that make it truly unique,” says Kris Zimmerman, a research scientist who sings and plays trumpet with the band. “Any kind of expression of creativity can help you to have different perspectives and be a better problem solver. Fostering an environment where collaboration and creativity are rewarded really helps to create a sense of belonging, and creates a vibe of excitement that you don’t find just anywhere. Plus how cool is it to tell people that you play in a band? At work?”

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