The tactic of “telling a good story” is nothing new within the business of selling, marketing and even educating about science. The word itself, “storytelling,” achieved buzzword status a few years ago in the corporate world, so it’s no surprise that it now touches industry scientists. But the importance of telling a good story within the realm of scientific peer-reviewed papers? That is something new, and it may impact how scientists write up their results from this point forward.
In a provocative scientific study published in PLOS ONE in December 2016, researchers from the University of Washington showed that “Narrative Style Influences Citation Frequency in Climate Change Science.” Perhaps the results they report are unique to climate change science—an area of science especially susceptible to public perception. But then again, perhaps not. This paper may be worth considering no matter what field of science you call your own.
The authors—Ann Hillier, Ryan Kelly, and Terrie Klinger—used metrics to test their hypothesis that a more narrative style of writing in climate change research papers is more likely to be influential, and they used citation frequency as their measure of influence. A sample of 732 abstracts culled from the climate change literature and published between 2009 and 2010 was analyzed for specific writing parameters. The authors concluded that writing in a more narrative style increases the uptake and influence of articles in this field of science and perhaps in scientific literature across the board. Continue reading