The world’s oldest known living tree, a shrubby Norway spruce, first took root in the mountains of Sweden at the end of the Ice Age. The thirteen foot tree itself is not ancient, but it is sustained by a vast root system that dates back over 9,000 years. Invisible beneath the rocky landscape, this root system has survived by recreating itself over and over. Every 600 years or so, the trunk dies, and a new trunk grows up from the roots. It may take a different shape or grow in a different place, but it is still part of the same tree.
Promega is moving all our publications to an electronic format, and in many ways this tree encapsulates our vision as we make this transition. Our publications might look different and be found in a different place (the web versus your mailbox), but they will still be supported by the same technical expertise, and bring you informative and helpful content. At the same time, we are limiting our impact on the environment by decreasing our paper and petroleum consumption.
The world belongs to all of us. We are doing our part to keep it healthy, and hopefully that scrappy little spruce tree will live another 9,000 years.