Earlier this year, an opinion piece published in Science criticized scientists who use Instagram as a tool for science outreach.1 The author argued that “time spent on Instagram is time away from research” and specifically called out female scientists for snapping selfies instead of proposing policy changes to battle the systemic issues of marginalization in STEM fields.
The piece received a significant amount of backlash from social media-savvy scientists. The community commonly referred to as “Science Twitter” is active in using the social media platform as a novel way to humanize science and engage with science-curious followers. Likewise, Instagram provides snapshots into the diverse lives of scientists who feel free to offer their own personal perspectives rather than acting as a representative of their institutions. These growing communities also challenge the stereotypical image of scientists as white men wearing lab coats. Furthermore, the digital presence of scientists and science communicators continues to be fueled by trending hashtags like #actuallivingscientist, #stillascientist, and #scientistswhoselfie.