Online, instant access is changing the way we do things. Just the other day, I was in a store trying to make a decision about purchasing a bread machine. I pulled out my iPhone™, started up the web browser, and went online to check out manufacturer information and customer reviews of the various models on the store’s shelf. This online information ultimately determined my buying decision.
The “information age” is changing the way consumers are behaving. It is also changing the way the scientists and scientific publishers are behaving. Continue reading “Waves of Electrons: Trends in Science Publishing”