Here is another tidbit for thought from the Science Writing in the Age of Denial conference. The first keynote address was given by Dr. Arthur Lupia, from the University of Michigan. His talk entitled “Communicating Science in Politicized Environments” focused on the physiological mechanisms of learning and the evidence from the social sciences about how people learn and make decisions when they have limited knowledge of a subject. During his talk he presented a 1-minute story synopsis of his “main point”, in the hopes that if we came away with anything from the talk, we would, at the very least, remember this story. Here is my sketched version of his story with notes.

What do you think? Do scientists and science writers do a good enough job of knowing where our audience is when we write?

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Michele Arduengo

Social Media Manager at Promega Corporation

Michele earned her B.A. in biology at Wesleyan College in Macon, GA, and her PhD through the BCDB Program at Emory University in Atlanta, GA. Michele is the social media manager at Promega and managing editor of the Promega Connections blog. She enjoys getting lost in a good book, trumpet playing, knitting, and snowshoeing.

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